A short video course for winery teams. Turn your free Holiday Wine Sales Playbook into a full holiday campaign: emails, club notes, social posts and more, drafted with AI and ready to send before the rush.
Tasting room managers · DTC and wine club teams · Marketing leads · Winery owners who wear every hat
The problem isn’t AI. It’s that AI doesn’t know your winery yet. This course fixes that in one afternoon.
Work through the course in one afternoon with your playbook answers beside you. You’ll finish with a full campaign, ready to edit, schedule and send.
No generic AI copy. No starting from a blank page.
A one-page brief that teaches Claude or ChatGPT how your winery sounds, so every first draft starts in your voice.
Gift guide email, club shipment note, corporate gifting outreach, ship-by reminders, social posts, a tasting room counter sign and a January thank-you.
A two-minute review that catches generic AI phrasing, invented facts and missing details before anything goes out.
Finish your holiday campaign in October, so December is for guests, shipments and sales, not writing.
Ten video lessons, about 45 minutes in all. Watch a lesson, do the step, move on, with your Playbook answers beside you the whole time.
Each lesson comes with a simple online tool, so you spend your afternoon deciding, not typing. They share your answers, so you only enter your winery’s details once.
Answer ten questions and get a finished Voice Brief and starter prompt, ready to paste into ChatGPT or Claude.
Enter your ship-by date and it lays out every send, week by week, and flags dates that clash. Add it straight to your calendar.
Pick the message you’re writing. It fills in the prompt from your Voice Brief and highlights anything still missing.
Paste a draft. It flags generic phrases, prices and dates that don’t match your brief, and more than one ask, then writes the fix-it prompt.
I’ve been building AI for the wine business since 2011, when I founded VineSleuth and created Wine4.Me, which matches people with wines they’ll love based on their taste. I’ve trained IBM retail sales teams to use AI, spoken at Vinitaly, VinExpo, SXSW and NRF, and judged wine for more than a decade. I’m also Immediate Past National President of Women For WineSense.
I made this course for winery teams who tried AI, got a generic draft and gave up. With the right information, AI can sound like you. I’ll show you how.
AI is only as good as the information you give it. Wine4.Me works because it’s built on real flavor data, not guesses. This course works the same way: your Playbook becomes a Voice Brief with your real wines, prices, dates and stories, and every tool and prompt drafts from it.
No. The free versions work. A paid plan lets you save your Voice Brief in a Project so you don’t have to paste it each time, but it’s optional.
About 45 minutes of video. Most teams can watch the lessons and draft their campaign in one afternoon.
It helps, and it’s free when you join Pairings, my newsletter. If you don’t have it yet, the Voice Brief Builder asks the same ten questions.
Soon. Join the waitlist and I’ll email you the moment the course is ready. It’s $37, and you can watch anytime.
The course tools save your answers in your own browser. Nothing you type is sent to me or stored on a server. I’ll also show you what to keep out of AI, like guest names and email addresses.
The holiday campaign is the starting point. The same approach works across your winery, and the bonus cheat sheet shares 25 ways to use AI after the holidays, from club retention to staff training.
Don’t have the Holiday Wine Sales Playbook yet? It’s free when you join Pairings, my newsletter. Get the Playbook