I explore the tools so you don’t have to guess, then show you exactly how to use the ones that work for your business.
Working in AI since 2011 · IBM AI collaborator, 2014 to 2019 · Re-Work Top 30 Women Advancing AI in Texas
Speaker at Vinitaly, wine2wine, VinExpo, SXSW, NRF: Retail’s Big Show, and Mobile World Congress · Immediate Past National President, Women For WineSense · Vice Chairman for Entries, Rodeo Uncorked! International Wine Competition
You’re short on time. Selling wine is harder than it was a few years ago. And AI is noisy: every week brings a new tool, a new promise, and a new reason to feel behind.
Most wineries are already experimenting. Nearly two-thirds use tools like ChatGPT for writing, but only about 1 in 8 has a plan or guidelines for using them. Meanwhile, direct-to-consumer shipments fell 15% last year, the steepest drop on record.
You don’t need more hype. You need someone to show you which tools are worth your time, and how to use them for the work you already do: emails, club communications, events, social posts, and planning your week.
Let the right tools handle first drafts, inbox triage, event follow-up, and weekly planning, so you spend your hours with customers and wine, not paperwork.
Use AI to find the patterns in your club data, reviews, and customer questions, and learn what your buyers actually want instead of guessing.
Club emails, social posts, sell sheets, and distributor notes that sound like you, written in a fraction of the time.
Simple rules for accuracy, confidentiality, and customer trust, so new tools strengthen your reputation instead of risking it.
Working with the IBM Watson team
I’ve worked in AI since 2011, long before most of us had heard of ChatGPT. I built VineSleuth, an AI-powered wine recommendation engine grounded in sensory science. From 2014 to 2019, I collaborated with IBM on AI projects and trained IBM retail sales teams across the US and Europe to use AI in their daily work. And I’ve spent 15 years studying how people choose wine.
When my own technology is the right fit, I’ll tell you. But it’s one tool among many. My job is to explore what’s out there, show you what works for your business, and teach you how to use it.
I’m also part of this community. I served as the National President of Women For WineSense. I’m Vice Chairman for Entries at the Rodeo Uncorked! International Wine Competition (previously Vice Chairman for Judging), and I’ve served as a wine judge for more than 10 years at Rodeo Uncorked!, at Vinitaly’s 5 Star Wines, and at the California State Fair.
Practical, no-hype talks that show exactly how to use AI and other tools to plan, market, and sell wine. Every session ends with something attendees can use the next morning.
Hands-on training that brings a whole region up to speed together, built around the tools and tasks your members use every day.
Twice a month, the best tools, ideas, and processes for the business of wine, and how to put them to work.
Want me to speak at your event or lead a workshop for your members? Let’s talk.
Smart tools, paired with the work of selling wine.
Twice a month, I’ll share one tool, idea, or process worth your time, and show you exactly how to use it. No hype, no jargon. Just practical help from someone who has your back.