I help small and mid-sized wineries take control of their own marketing — with practical skills, proven systems, and step-by-step strategies you can implement yourself, starting today.
Featured Speaker: Vinitaly · Vinexpo Bordeaux · SXSW · Mobile World Congress · NRF Big Show · Oregon Wine Symposium · IBM Insight · Female Quotient · Founders + Funders · Mid-West Wine & Grape Summit · Wine2Wine · SommCon · Texas Hill Country Winery Symposium
CEO, VineSleuth · National President, Women For WineSense · Rodeo Uncorked! International Wine Competition Vice Chairman for Judging
You know your wines are exceptional. You know the story behind every vintage. But when it comes to marketing — social media, email, messaging, connecting with today’s buyers — it can feel like a full-time job you never signed up for.
You don’t have the budget for a big agency. You don’t have hours to waste on strategies that don’t move the needle. And you’re tired of feeling like you’re guessing.
That’s exactly why I do what I do. I’ve spent 15+ years studying wine buyers, speaking on stages around the world — from Vinitaly to SXSW to the National Retail Federation’s Big Show — and building technology that’s helped thousands of wine businesses connect more authentically with their customers.
And the good news? You don’t need an agency, a big budget, or a marketing degree. You just need the right system — and someone who’s been there. I’ll show you how to do it yourself, step by step.
Stop marketing to everyone and start connecting with the people who will love your wine — and keep coming back. I’ll show you how to understand your customer deeply, using real data and consumer psychology, not guesswork. This is the first step in any marketing system that actually works.
In a world full of noise — and growing anti-alcohol messaging — wineries that thrive are the ones who communicate with clarity and confidence. I help you craft a voice that’s authentically yours and built to last.
Great marketing doesn’t require more hours. It requires the right systems. I’ll give you simple, repeatable frameworks so your marketing works consistently, even when you’re elbow-deep in harvest.
Quick wins are nice. Lasting growth is better. I work with you to build marketing habits and tools that compound over time, deepening loyalty and expanding your reach without burning you out.
From Vinitaly to SXSW, I’ve spent 15 years sharing practical wine marketing strategies with industry professionals around the world. Now I’m bringing those same insights directly to winery owners like you — in practical, easy-to-implement tips you can use immediately.
Every Tuesday, I send one idea straight to your inbox — not a recap, not a roundup, but one thing pulled from real research, real stages, and real conversations with winery owners and consumers that you can actually use that week. It’s called Cultivate, and if you’re tired of guessing at your marketing, it’s for you.