On-demand course · Coming soon

Holiday Campaign in an Afternoon

Use AI to write your winery’s holiday emails, club notes and posts in your own voice. A short video course for winery teams, built around the free Holiday Wine Sales Playbook.

Built for

Tasting room managers · DTC and wine club teams · Marketing leads · Winery owners who wear every hat

What you’ll walk away with

Your holiday campaign, drafted in your voice

Work through the course in one afternoon with your playbook answers beside you. You’ll finish with a full campaign, ready to edit, schedule and send.

No generic AI copy. No starting from a blank page.

Get first access

A Voice Brief

A one-page brief that teaches Claude or ChatGPT how your winery sounds, so every first draft starts in your voice.

Seven holiday drafts

Gift guide email, club shipment note, corporate gifting outreach, ship-by reminders, social posts, a tasting room counter sign and a January thank-you.

A no-slop check

A two-minute review that catches generic AI phrasing, invented facts and missing details before anything goes out.

Ready before the rush

Finish your holiday campaign in October, so December is for guests, shipments and sales, not writing.

Don’t have the Holiday Wine Sales Playbook yet? It’s free when you join Pairings, my newsletter.