Ten questions that capture how your winery sounds and what this season is about. Your answers become a brief you can hand to Claude or ChatGPT, so every holiday email, club note and post starts in your voice.
Tasting room managers · DTC and wine club teams · Marketing leads · Winery owners who wear every hat
Set aside 20 minutes, grab a teammate who knows your guests well, and answer the way you’d talk to a regular at the tasting bar.
Free, 10 pages, ready to print and share with your team.
Four questions that capture how your winery sounds, the words you’d never use, and one real example AI can learn from. Answer once and use it all year.
Six questions on the feeling, the story, the wines and the facts: what you’re offering, who you’re talking to, and how you’ll know it worked.
A brainstorm page that helps you boil the season down to one clear idea every email and post can come back to.
A simple checklist to keep your plan moving all season, plus a note on what to carry into next year.